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SmileBaba Hub2026
SmileBaba Hub
West Africa's all-in-one digital marketplace.
A full-stack marketplace for vendors across Ghana and Nigeria. Eight categories, dual-currency payments, real-time chat, and a built-in referral engine.
Client
SmileBaba Hub
Timeline
2026
The challenge
What we set out to solve.
African SMEs sell on WhatsApp with no commerce infrastructure, no analytics, and no order management.
Our approach
How we thought about it.
A multi-tenant marketplace with vendor portals, customer accounts, Flutterwave billing for GHS and NGN, Socket.IO chat, and a marketer commission engine.
By the numbers
Outcomes, measured.
8
Categories
GH + NG
Markets
Socket.IO
Real-time
The outcome
What shipped.
Production-ready platform live in two markets, generating real subscription revenue and processing daily orders.
In the making
Selected screens.
What we used
Services
saasdata-analysis
Stack
Next.js 15ExpressMongoDBRedisFlutterwaveSocket.IOCloudinary
More work
