SmileBaba Hub
West Africa's all-in-one digital marketplace.
Overview
A full-stack marketplace for vendors across Ghana and Nigeria. Eight categories, dual-currency payments, real-time chat, and a built-in referral engine.
- Year
- 2026
- Client
- SmileBaba Hub
- Services
- SaaS Platform Development, Data Analysis & BI
- Stack
- Next.js 15 · Express · MongoDB · Redis · Flutterwave · Socket.IO
Challenge
What we walked into.
African SMEs sell on WhatsApp with no commerce infrastructure, no analytics, and no order management.
Approach
What we did.
A multi-tenant marketplace with vendor portals, customer accounts, Flutterwave billing for GHS and NGN, Socket.IO chat, and a marketer commission engine.
Outcome
What we shipped.
Production-ready platform live in two markets, generating real subscription revenue and processing daily orders.
8
Categories
GH + NG
Markets
Socket.IO
Real-time
Built with
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